I was looking around for some software to make monitoring SERPS a bit easier as I am now building quite a collection of sites and it was becoming time consuming checking them all by hand.

I was recommended Advanced Web Ranking keyword research tool by 2 different people so decided to give it a go. They offer a 30 day trial, which unlike a lot of sites, you do not have to register to download! A couple of clicks and the 70MB download begins without giving out any contact details, so you know you’re not going to get loads of spam from them.

Once you have installed Advanced Web Ranking, you are greeted with some sample data. Where several news sites rank for different key phrases. This immediately gives an idea of the power of the software. Select a keyword and the sites you want to monitor and Advanced Web Ranking will take care of the rest. It gives you the current website ranking position, previous position, change and their best rank, which is exactly what I needed! You can have the data displayed in a graph, which is good for a handful of sites, although I would imagine that as soon as you end up with more than 5 or 6 sites it starts to get messy.

The other section of the software that looks like it could be very helpful is the “Visibility” report. This takes the information from the main report and lists each website, along with how many keywords the site is ranking number 1 for, how many in the top 5, 10, 20 & 30, how many have moved up/down and a whole host of other data, including a “Visibility Score” and “Visibility Percent”.

With both reports you have the option to select the dates that you want to compare the new search engine ranking data against. So you can show the increase over the last day, week, month, year – any time period you want!

Each time I open the software I find more and more new features. The latest one I have just found is a “Triggers” function. This allows you to set up triggers (kind of obvious huh?) when certain events occur. For example you can set a trigger so that when any of your keywords enter the top 10 it lets you know, or you can set an alert so that if your term “widgets” ranks for number 1, you get alerted, or even to monitor when your competitions keywords drop!

My only slight niggle is that the logo looks too much like the Firefox one and I have already opened it twice by accident, although that’s easy enough to change.

So overall this piece of software seems like a lifesaver, it does everything I need, and more, in a fraction of the time any other software I have tried can do it! Once my 30 day trial is up I’ll be buying the $399 (about £250) enterprise version. The only benefit of the $599 version over the enterprise version is that if you have multiple users, you can all share the same database so probably not any use to any/many of us affiliates.

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