As well as affiliate marketing, I dabble in a bit of domaining. The two kind of go hand in hand, you reg a domain and plan to develop it, but then decide you dont have time to develop it so try and sell the domain.
This post is about a recent experience with one of my domains. I bought the domain after seeing it on a drop list. It was a two word .org.uk domain. The exact match only got around 200 searches per month, however if you swapped the first word for a very similar word (along the lines of “motorcycle” to “motorbike” the number of searches went up to around 3,000 per month. After a quick search, I saw that Google was using the two first words as pretty much meaning the same. If you searched for the one in my domain, the more searched term appeared and vice versa.
After a few months on my “development list”, I decided not to bother developing it and get rid instead. I offered it to several people who where looking to buy similar domains on various forums. Nobody was interested, even at £20. After offering it to a few people I gave up with it and put it on a “drop list”.
As with all of my domains, I had installed wordpress and put up a couple of pages of content when I bought it, but not done any backlinks to it. Last month, I received an email offering £100 for the domain! First thought was to sell it – however I then checked the rankings and saw it was ranking 6th for the exact match term and 13th for the higher searched term. I did a little bit of link building with Article Marketing Robot and within a week I was ranking number 1 for the main term and top 3 for the other term. Now I had a domain which may be worth something! I emailed the person back who made the original offer and asked them to make a new offer – no response!
I then spent a few minutes to pull off contact details for all of the companies using AdWords on both terms and write an email to them all, asking for offers. Within 30 minutes I received an email back saying they where interested! I sent an email back saying open to offers, but I had contacted other companies and would be taking the highest first bid, or the first bid I was happy with. No response again. Again I was starting to get a bit annoyed (even though I had only sent the original emails out less than an hour ago!), so popped out for a take away. Got back to a response from them offering mid £xxx! Great, a domain I couldn’t sell for £20 was now going to sell for mid £xxx. However, before I had chance to reply, another company emailed back asking for a price. I sent them the same email as the previous company and within minutes had a response offering very high £xxx which I immediatly accepted and have now sold!
So a domain which I bought for £7 and had decided wasnt worth the £7 after not being able to sell for £20, suddenly became worth over 100 times more than I paid for it with literally a few minute work (a couple of Article Marketing Robot blasts which could have been outsourced on Fiverr for $10 or so). This is my second big domain sale so far, with a dozen or so smaller sales in between. I have around 70 domains (mixture of extensions), although most are now developed and only around 10-15 are ones I would sell, with my total expenditure on domains so far being around £400. So far from selling domains, I have made over £3k in profit in the last year or so.
