I’m looking at starting my very first PPC website shortly, but before I get the site up and running I wanted to make sure I had a way of tracking exactely what keywords were being clicked, and also which ones were converting into orders.

To make sure I have all the right stats I’ve written a wordpress plugin which will allows me to keep a close eye on my PPC efficiency.

As I’ve been helped out by so many fellow affiliates I have decided to give something back and upload the plugin for everyone to use. You can download the Keyword Tracking Tool 1.0 here. Its really easy to use, simply upload the plugin and activate it. Now you need to add “?kw=YOURKEYWORD” to the links pointing to your site, for example:

http://shanebrown.co.uk/what-a-difference-a-theme-makes/?kw=bluewidgets

If you are using this with adwords which it was designed for you can use:

http://shanebrown.co.uk/what-a-difference-a-theme-makes/?kw=[keyword]

This will automatically attach the EXACT keyword that the user searched for to the URL. When the user hits the site it adds the keyword to the database and gives it a unique ID, which is then attached to all tagged out going links. To tag a url with the tracking ID, replace the standard tracking ID with [TRACKINGID], for example:

http://www.awin1.com/cread.php?awinmid=123&awinaffid=123456&clickref=[TRACKINGID]&p=http%3A%2F%2Fwww.7dayshop.com%2Fcatalog%2Fproduct_info.php%3Fproducts_id%3D102843

Now if the user has clicked a URL with the “?kw=KEYWORD” on the end, the [TRACKINGID] will automatically be replaced with the unique ID. If the user hasnt gone through a tagged URL, the [TRACKINGID] will be replaced with “nokw”.

You can now check with the merchant and see what tracking ID’s have converted to orders and lookup the tracking ID from the admin section.

The admin section also shows you the 20 most clicked keywords and the most recent 20 clicked keywords.

So there you go, a simple easy to use plugin that will give you full control of your PPC campaign. It’s the first plugin I’ve made so if you notice any problems, or have any suggestions how the plugin can be improved please drop me a comment and I’ll try and sort it. If the plugin helps you out and saves you a few quid, feel free to send me some using the donation button below.

Although there shouldn’t be any problems with the plugin, I recommend you make sure you have a backip of any data and I accept no responsibility for any lost or damaged data.

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