So last week I put a voucher code on one of my sites to see what difference it made to conversion rates. For the 3 weeks before putting the voucher code live I had averaged around a 9% conversion rate. I was hoping that adding a voucher code would increase this considerably as it was about 10% discount on the item I was selling. So I left the voucher code on the site for 1 week.

In that week the site received about 200 uniques, of which I sent 96 clicks to the merchants. Now I would have expected 8 or 9 sales from this based on my previous conversion rate, preferably a bit more due to the loss in commission due to the voucher code. So how annoyed do you think I was when I only made 1 sale! Thats a drop from 9% to just over 1%!!! Everything was working properly, links all correct, voucher code worked, item was in stock. I have since removed the discount code and made a few sales and had around a 6% conversion rate over the last few days (although its usually higher on a weekend so it should balance back out).

I have contacted the merchant and the affiliate network and theres no problems anywhere. It just doesnt make any sense. I may give it another go in a couple of weeks but for now the voucher code is staying off!

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